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Press Advisory


Release No: 004-01
January 09, 2001

Army to Announce New Advertising Campaign

Secretary of the Army Louis Caldera will announce the Army's new advertising campaign Wednesday, Jan. 10, at 10 a.m. EST in the Department of Defense Briefing Room, the Pentagon, Room 2E781. Linda Wolf, chief executive officer of Leo Burnett USA, the Army's advertising agency, will accompany Caldera for the announcement. New television and print advertisements and advertising strategy will be unveiled. The Army will introduce print and broadcast advertising as well as an updated Web site, http://www.goarmy.com . Questions will be taken following the announcement.

The event will be shown live via satellite. To view and record the live announcement, use the following satellite transponder code information:

Time: 9:30 - 11 a.m EST

Coordinates: C-band, Galaxy 3R/Transponder 2

Downlink Frequency: 3740 MHz (V)

Audio Frequency: 6.2/6.8 MHz

Status: Firm

For more information, call Army public affairs at (703) 697-3447 or (703) 697-7550.

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