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Stars and Stripes Debut Daily E-papers, Subscriptions

By Sgt. 1st Class Doug Sample, USA
American Forces Press Service

WASHINGTON, Feb. 6, 2003 – The Stars and Stripes newspaper has joined the likes of The New York Times, Boston Globe and other big-name counterparts by publishing new full-text electronic versions of itself.

The Stars and Stripes partnered with NewsStand Inc., a worldwide publisher of electronic media, to distribute the online newspapers. Stripes officials said the new format is an effort to reach an expanding global audience. The daily printed newspapers are distributed overseas to U.S. military personnel and their families in some 50 countries. The European edition now reaches deployed military in the Middle East, Bosnia, Kosovo and Afghanistan.

"This is a big step forward for us," said Stripes publisher Tom Kelsch. "Because our audience is deployed in some of the most remote places on earth, we now have the potential to offer them a daily newspaper when they get up in the morning, just as they would receive at home."

"You get the whole shebang, the complete package," said Roxanne Cooper, marketing manager at the newspaper's Washington office. "You get all the sports, all the comics, all the classifieds as well as locally generated and national news and photos, just as you would see in the printed version."

Readers can buy subscriptions to either the European or Pacific edition or both at www.stripes.com. Editions are downloaded in Adobe Acrobat .pdf format and can be read and printed offline on a local computer, Cooper said. The subscription per edition is $15 for four weeks or $48.75 for 13 weeks. She said subscriptions renew automatically unless readers decline.

She said NewsStand Inc. officials reported that these Stars and Stripes editions are their most successful launch ever.

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