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IMMEDIATE RELEASE

Release No: 038-96
January 26, 1996

ARMY PLACES RECRUITING ADVERTISING ACCOUNT UP FOR COMPETITION

Secretary of the Army Togo West announced today that the Army will recompete its recruiting advertising account when the current contract expires on April 1, 1997. The terms of the new contract will be for one year, with four additional annual options, not to exceed five years. The current Army account has been handled under similar arrangements since 1992 by Young & Rubicam, Inc. of New York.

The Army requires a full-service advertising agency to support personnel acquisition programs for the U.S. Army Recruiting Command, U.S. Army Cadet Command and the Office of the Chief, Army Reserve. A Draft Request for Proposals (DRFP) will be issued to obtain industry feedback on content, clarity and structure. Interested agencies should request DFRP Number DASW01-96-R-0037 by writing to the Defense Supply Service - Washington, 5200 Army Pentagon, Room 1D245, Washington, DC 20310-5200, beginning on January 31, 1996. Additional information about the process and copies of the solicitiation can be addressed to

Mr. Harry Shatto, at (703) 614-4579.