|WASHINGTON, Oct. 23, 2006 —
Spc. Michael Olivero is the “face” of the U.S. Army Reserve – literally. He shows up in countless newspaper and magazine ads, and he pops up in television commercials nationwide.
Presently on active duty as an instructor at the Army Intelligence Center at Fort Huachuca, Ariz., Olivero was selected from thousands of entrants to be in print and broadcast commercials promoting the Army Reserve.
Olivero was among 100 finalists who made the cut for the promotional spot.
“The selection committee delved more into our lives after that cut,” he said. “They checked our civilian and family background.”
Then the field was slashed to four finalists.
The final four shot advance spots for Army Times, Soldiers magazine, Army Reserve Magazine and many poster opportunities.
“They shot me at White Sands Missile Range. It was cool, but I wasn’t too thrilled about putting on make-up,” he said.
More scrutiny followed; then Olivero was chosen as the face of the Army Reserve.
Olivero said a film crew accompanied him on his commute to work, followed him around the office and even shot footage of him playing with his sons in a park after work.