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Military Channel Partners with America Supports You

American Forces Press Service

WASHINGTON, Nov. 2, 2006 – The Military Channel is the first television media outlet to partner with America Supports You, a Department of Defense program connecting America's support for the troops to military servicemembers and their families, network officials announced.

The Military Channel will air America Supports You public-service announcements to inform their viewers and the military community about events, initiatives and member organizations of the America Supports You program.

In addition to teaming up with America Supports You, the Military Channel also will be adding a daily newscast to its programming lineup, providing up-to-date military news from top defense officials and military service branches from around the world.

“Around the Services,” a half-hour news program from the Department of Defense, will begin airing Nov. 6 and will air every day at 4 p.m. Eastern and Pacific times.

"As the only cable network devoted solely to military subjects, it's important that our viewers are aware of opportunities to support the troops," said Jane Root, executive vice president and general manager for Discovery Channel, Military Channel, The Science Channel and Discovery Times Channel

America Supports You recognizes and facilitates citizens' support for military men, women and families, and communicates that support to members of the armed forces at home and abroad. The Military Channel and America Supports You first worked together in support of the 2006 Freedom Walk in Washington, D.C. to mark the fifth anniversary of the Sept. 11, 2001, terrorist attacks and to honor veterans, past and present.

"We are so pleased that the Military Channel has joined the America Supports You team," said Deputy Assistant Secretary of Defense Allison Barber, architect of the America Supports You program. "With their capacity to reach large audiences on an ongoing basis, the Military Channel will help broaden national awareness about America Supports You and connect many more people to the ways they can support and serve the troops and their families."

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