America Supports You: Sailors, Marines to Get Care Packages
American Forces Press Service
WASHINGTON, Nov. 27, 2006 Navy Morale, Welfare and Recreation has teamed up with 21 corporate sponsors to provide gift packages to forward-deployed sailors and Marines in Southwest Asia this holiday season.
More than 8,000 packages have been assembled by MWR volunteers in Bahrain and will be hand-delivered to sailors and Marines by Christmas.
“Thanks to the continued support of MWR’s corporate sponsors, sailors and Marines who are far from home will once again receive gift packages this holiday season,” Bill Winters, head of Navywide Commercial Sponsorship program, said. “The holiday gift package program continues to grow in its fifth year, as we work with our sponsors to make the season a little brighter for men and women in uniform.”
The packages include food, comfort and hygiene items from corporate sponsors like Pepsi, Frito Lay and Gatorade, among others. Veterans of Foreign Wars and Ladies Auxiliary VFW also provided 60-minute prepaid phone cards. Each gift package is different, as additional products from local sponsors were secured at the installation level through the Navy’s commercial sponsorship program.
“Our Pepsi military team efforts are driven by a strong desire to support our men and women in uniform, especially those that are forward deployed,” said Bruce Bennett, director, Military Sales, Pepsi Cola. “We could not reach out to many of these servicemembers on our own. It is only through programs such as this that we can give something back to the folks that truly deserve it.”
Commercial sponsorship is an authorized way for Navy MWR activities to offset the cost of programs and services, Winters said. Sponsorship is received in the form of in-kind services and financial support in exchange for public recognition, advertising consideration, and/or product promotion at MWR events.