The U.S. Army announced today that Young and Rubicam, Inc., New York, N.Y. has been awarded the Army recruitment advertising contract beginning Aug. 1, 1997. The term of the new contract is for one year with four additional annual Statement options, not to exceed five years. The negotiated price of the contract for the full five years is $440,296,485.
The agency is required to provide a full range of general advertising, public affairs support and direct marketing to support personnel acquisition and retention programs for the U.S. Army Recruiting Command, U.S. Army Cadet Command and the Office of the Chief, Army Reserve.
After extensive evaluations of submitted written technical proposals and oral presentations the Army determined that the Y&R proposal was the most advantageous response to the marketing and communications objectives as expressed in the request for proposal.
Y&R initially won the Army advertising contract in 1987 under similar terms of this latest award. Y&R held that contract for five years and won the contract award again in 1992 and has served the Army since that time.
Questions concerning the contract and the award should be directed to the Army Marketing and Advertising Office, Office of the Deputy Chief of Staff For Personnel, The Pentagon, (703) 695-1144, or Defense Supply Services-Washington, The Pentagon (703) 614-4579.