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IMMEDIATE RELEASE

Release No: 064-01
February 14, 2001

AIR FORCE RECRUITING VEHICLE TAKES MESSAGE ON THE ROAD

The newest addition to U.S. Air Force recruiting efforts, a recruiter outreach vehicle, will make its public debut this weekend, Feb. 17-18, 2001, at the Daytona 500 in Florida.

This high-tech vehicle nicknamed "ROVer," is a variation of "The U.S. Air Force Experience," a successful traveling road show which takes the Air Force message of exciting career opportunities to high schools, shopping malls and special events across the country.

Four of these specially refitted recreational vehicles, wrapped in bold Air Force graphics, will travel around the country all year to help boost recruiting. Each of the self-contained recruiting outreach vehicles will be manned by traveling recruiters.

The RVs have space for a public affairs non-commissioned officer and three recruiters. They are equipped to operate at remote locations. The vehicle stations will also contain enough recruiting supplies and specialty merchandise to accommodate 5,000 visitors per month. Onboard, computerized equipment collects contact information provided by visitors, and also prints out a commemorative, embossed metal "dog tag" featuring the new official Air Force logo for each visitor. On the exterior of each ROVer, large, multi-media video screens with top-of-the-line audio systems treat visitors to a fast-paced "tour of duty" highlighting job skills and advanced technology offered by the Air Force.

"The new ROVers will greatly expand our efforts to take the Air Force message to many more cities across America. We've found that one of the best ways to reconnect with the American public and showcase career opportunities is by reaching out and going to the public directly-especially in high traffic areas like high schools and shopping malls," said Brig. Gen. Duane W. Deal, Air Force Recruiting Service commander. "The boldly designed ROVers with their space-age appeal are attractive to young people and are self-contained with all of the tools our recruiters need to put their best foot forward."

The four vehicles will be based at regional recruiting group headquarters at Lackland Air Force Base, Texas; Hill Air Force Base, Utah; Robins Air Force Base, Ga.; and Hanscom Air Force Base, Mass. The new recruiting vehicles will be dispatched to all 28 recruiting zones across the United States.