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IMMEDIATE RELEASE

Release No: 565-01
November 02, 2001

AIR FORCE TO LAUNCH NEW RECRUITING COMMERCIALS

The Air Force announced today that it will launch its third year of paid television advertising with two new, 30-second commercials set to air on network, cable and syndicated programs beginning Nov. 5.

The TV commercials are part of a national advertising campaign named "Cross into the Blue," that includes print ads and an update to AirForce.com, the Service's official recruiting Web site.

"When you say Air Force, people naturally think of planes and pilots," said Secretary of the Air Force James Roche. "However, the variety of Air Force specialties is broad and rich with opportunity, ranging from flying sophisticated satellites to putting up portable hospitals."

The latest advertising campaign focuses more on the recruiting aspect as compared to last year's objective to introduce the Air Force's new logo and identity.

"Cross into the Blue" honors the service of our talented young men and women and invites like-minded young citizens to do the same," added Roche. "We couldn't do what we do without their dedication and service."

"Every specialty in the Air Force is critical to our success, as is every man and woman serving our nation today and tomorrow," said Air Force Chief of Staff Gen. John Jumper. "Our new campaign shows a number of these specialties that the public might not be aware of; it invites young men and women to join us in our very important mission."

The overall cost of the campaign, managed by GSD&M of Austin, Texas, is $30 million, including production costs and airtime over the next year.

To view the ads or for more information, please contact Capt. David Westover, Air Force Public Affairs, at (703) 695-0640.

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