DOD Branding & Trademark Licensing

Using a Disclaimer on Visual Products

Published: 08/20/21 | Updated: 10/01/21

DOD visual information nor Military Service insignia may be used in a manner that could imply endorsement of an individual, for-profit business, non-profit organization, or any other Non-Federal entity (including DOD contractors), product, or service.  This applies to both domestic and international users.   The prominent display of the following or similar non-DOD endorsement disclaimers is requested to help mitigate implied endorsements. 

"The appearance of U.S. Department of Defense visual information does not imply or constitute DOD endorsement."

"The Department of Defense [nor a respective Military Service or any other DOD Component] does not approve, endorse, or authorize this company, its products or services."