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The Challenge Coin Tradition: Do You Know How It Started?

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If you’ve been in the military or worked for the Defense Department, you know what a challenge coin is. They’ve been an American military tradition for a century, meant to instill unit pride, improve esprit de corps and reward hard work and excellence.

Challenge coins collected from active
and retired service members on Marine
Corps Logistics Base Barstow, Calif.
The challenge coin has represented esprit
de corps and has been part of military
tradition for decades.
Challenge coins … where’s yours?
Challenge coins collected from active and retired service members on Marine Corps Logistics Base Barstow, Calif. The challenge coin has represented esprit de corps and has been part of military tradition for decades.
Photo By: Pfc. Samuel Ranney
VIRIN: 130820-M-SS662-001

The coins represent anything from a small unit to the offices of top leaders, such as the defense secretary. There are also coins made for special events, anniversaries and even nonmilitary leaders.

Many service members and veterans proudly display challenge coins at their desks or homes, showing off the many missions they’ve been on, the top leaders they’ve met and the units for which they’ve worked.

But how did this tradition get started?

I was curious, so I checked with the National Defense University, Pentagon librarians and historians, as well as those with the U.S. Army Center of Military History and the Naval History and Heritage Command. Those institutions couldn’t find any written records, probably because the challenge coin tradition didn’t start as an officially sanctioned activity. So I dove into the modern-day oral histories of the world -- also known as the internet -- to see what I could find.

The history of the challenge coins dates back to World War II, when an American pilot was shot down and captured in Germany. His identity was proven and life saved when he revealed a bronze medallion, with his flying squadron emblem. (U.S. Air Force photo by Airman 1st Class Deana Heitzman/Released)
Coins
The history of the challenge coins dates back to World War II, when an American pilot was shot down and captured in Germany. His identity was proven and life saved when he revealed a bronze medallion, with his flying squadron emblem. (U.S. Air Force photo by Airman 1st Class Deana Heitzman/Released)
Photo By: Airman st Class Deana HeitzmanReleased
VIRIN: 150324-F-FK724-204

The Most Common Assumption

The most well-known story that the internet produced linked the challenge coin tradition back to World War I. As the U.S. started building up its Army Air Service, many men volunteered to serve. One of those men was a wealthy lieutenant who wanted to give each member of his unit a memento, so he ordered several coin-sized bronze medallions to be made.

The lieutenant put his own medallion in a small leather pouch that he wore around his neck. A short time later, his plane was shot down over Germany. He survived but was captured by a German patrol, who took all of his identifiable items so he would have no way to identify himself if he escaped. What they didn’t take was the small pouch with the medallion.

The lieutenant was taken to a small town near the front lines of the war. Despite his lack of ID, he managed to find some civilian clothing and escaped anyway, eventually stumbling into a French outpost. Wary of anyone not in uniform, the French soldiers didn’t recognize his accent and immediately assumed he was an enemy.

They initially planned to execute him, since they couldn’t ID him. But the lieutenant, remembering he still had the small pouch around his neck, pulled out the coin to show the soldiers his unit’s insignia. One of the Frenchmen recognized that insignia, so he was spared.

Instead of being executed, the lieutenant was given a bottle of wine, probably as a form of reparation for his initial treatment. When he finally made it back to his squadron, it became a tradition for all service members to carry a unit-emblazoned coin at all times, just in case.

Chief of Staff of the Army Gen. George W. Casey Jr. shows his coin collection to members of the Boy Scouts of America in his office in the Pentagon on March 1, 2010.  The Boy Scouts are in Washington to give their Annual Report to the Nation.
Gen. George W. Casey Jr. shows his coin collection to members of the Boy Scouts of America.
Chief of Staff of the Army Gen. George W. Casey Jr. shows his coin collection to members of the Boy Scouts of America in his office in the Pentagon on March 1, 2010. The Boy Scouts are in Washington to give their Annual Report to the Nation.
VIRIN: 182565-J-KRE93-452

Not Everyone Believes That Depiction

While that story sounds cool, Air Force Historical Research Agency archivist Barry Spink isn’t buying it. He said he’d been told in the 1990s that the tradition started in Vietnam, when an Army infantry-run bar tried to keep non-infantrymen away by forcing “outsiders” to buy drinks for the whole bar if they couldn’t prove they had been in combat. The “proof” started with enemy bullets, then got a little out of control with grenades, rockets and unexploded ordnance. So a coin-sized item emblazoned with the unit’s insignia became the accepted form of proof.

This tradition -- now known as a coin check -- continues today, hence it being called a “challenge” coin.

Jorge Solis, 5, shows Marine Corps Sgt. Benjamin Maple the challenge coins he recieved during his tour of Marine Corps Base Camp Pendleton, Calif., Aug. 10, 2012. Solis, who has retinoblastoma, a rare eye cancer, wished to be a Marine for a day. Maple is kennel master at the K-9 kennels on the Marine base.
MARINE FOR A DAY
Jorge Solis, 5, shows Marine Corps Sgt. Benjamin Maple the challenge coins he recieved during his tour of Marine Corps Base Camp Pendleton, Calif., Aug. 10, 2012. Solis, who has retinoblastoma, a rare eye cancer, wished to be a Marine for a day. Maple is kennel master at the K-9 kennels on the Marine base.
VIRIN: 278375-K-CDZ08-811

One More Possibility

Spink also sent me an article called “Coining a Tradition” that was printed in a 1994 edition of Soldiers Magazine. It offered a similar version of the Vietnam story, the World War I tale and one other option, which dates back to the early 1960s:

“A member of the 11th Special Forces Group took old coins, had them overstamped with a different emblem, then presented them to unit members, according to Roxanne Merritt, curator of the John F. Kennedy Special Warfare Museum at Fort Bragg, N.C. A former commander of the 10th SFG picked up on the idea, becoming the first to mint a unit coin for the U.S. military unit. The 10th group remained the only Army unit with its own coin until the mid-1980s, Merritt said, when ‘an explosion took place and everybody started minting coins.’”

So if you’ve ever wondered how the challenge coin came about, you can take your pick of which story to believe!