Anne Kimberley “Kim” Joiner of Kentucky was appointed as deputy assistant to the secretary of defense for public affairs, strategic engagement, in May 2018. She is the principal advisor to the secretary of defense on matters related to strategic outreach, corporate and stakeholder engagement, community relations, national sports league partnerships, entertainment and documentaries, social responsibility, and outreach policy. She also oversees the digital engagement team, which supports 14 platforms with more than 8 million followers.
Joiner focuses on advancing the Defense Department’s public affairs mission: connecting Americans with their military; showcasing its myriad programs and capabilities while driving key messages, enduring events and the national dialogue in support of the all-volunteer force. Through proactive relationship cultivation, collective impact, policy advancement and cross-sector industry engagement, she is at the forefront of shaping and enhancing the conversation.
During her time in public affairs, Joiner has worked to advance the secretary’s charge to bridge the civilian-military divide through the #knowyourmil initiative and the redesign of Defense.gov, the Defense Department’s website.
Joiner most recently served as the policy team chief for the assistant secretary of defense for legislative affairs. She also was on the presidential transition team as a “Sherpa,” using her experience in the Senate to prepare William Hagerty, now the U.S. ambassador to Japan, for his confirmation.
She has extensive experience in the defense industry, serving as the director for business development at both General Atomics and FLIR. During the George W. Bush administration, Joiner served in the Department of Homeland Security as the director of immigration, transportation and border security in the Office of Legislative Affairs. Prior to her work in the executive branch, worked on Capitol Hill for her congressman, who eventually became her senator, James P. Bunning of Kentucky.
Joiner is married with three children. She is originally from Ashland, Kentucky, and is a graduate of Georgetown College, with a double major in communications and political science.