Department of Defense and Military Seals are protected by law from unauthorized use, and these seals may NOT be used for non-official purposes.
There is no substitute for the Department of Defense Seal, and there is no optional graphic that would represent the Department of Defense.
Each Military Service has a Trademark Licensing Program Office that manages its many trademarks, both graphics and word marks. These protected marks may not be used without prior written permission.
The intent of the DOD Branding and Trademark licensing office is to oversee IP in use or intended to be used by DOD Components. DOD Components are responsible for managing and protecting their own marks. Protecting the marks allows the Department to:
- Ensure quality control of commercial items bearing military names and insignia.
- Prevent the sale of co-branded commercial products that would inappropriately imply an association with DOD or give a perception of DOD endorsement or selective benefit toward commercial entities, privately owned businesses, non-profit organizations, and other organizations.
- Ensure the respective branch insignia is not abused or misused in a way that would bring discredit to the service or the Department.
- Stop unsavory companies from using fake recruitment websites bearing military names and insignia to lure would-be recruits to disclose personally identifiable information so the unsuspecting companies could later sell the personal information.