DOD Branding & Trademarks

Department of Defense and Military Seals are protected by law from unauthorized use, and these seals may NOT be used for non-official purposes.

There is no substitute for the Department of Defense Seal, and there is no optional graphic that would represent the Department of Defense.

Each Military Service has a Trademark Licensing Program Office that manages its many trademarks, both graphics and word marks. These protected marks may not be used without prior written permission.

The intent of the DOD Branding and Trademark licensing office is to oversee IP in use or intended to be used by DOD Components. DOD Components are responsible for managing and protecting their own marks. Protecting the marks allows the Department to:

  • Ensure quality control of commercial items bearing military names and insignia.
  • Prevent the sale of co-branded commercial products that would inappropriately imply an association with DOD or give a perception of DOD endorsement or selective benefit toward commercial entities, privately owned businesses, non-profit organizations, and other organizations.
  • Ensure the respective branch insignia is not abused or misused in a way that would bring discredit to the service or the Department.
  • Stop unsavory companies from using fake recruitment websites bearing military names and insignia to lure would-be recruits to disclose personally identifiable information so the unsuspecting companies could later sell the personal information.

Military Service Trademark Licensing Program Offices

Army Seal

Department of the Army

Director, Army Trademark Licensing Program
2530 Crystal Drive, Suite 4150
Arlington, VA 22202-3934

Marines Seal

United States Marine Corps

U.S. Marine Corps Trademark & Licensing Program
Headquarters United States Marine Corps
925 Corporate Drive
Stafford VA, 22554

Navy Seal

Department of the Navy

Office of Naval Research
Office of Counsel, Code 00CC
ATTN: Trademark Licensing Office
875 N. Randolph Street
Arlington, VA 22203-1995

Air Force Seal

Department of the Air Force (U.S. Air Force and U.S. Space Force)

Air Force Public Affairs Agency
ATTN: Air & Space Forces Intellectual Property Management Office
555 E Street East, Bldg. T581
Joint Base San Antonio Randolph, TX 78150

Request form available at https://www.trademark.af.mil/Licensing/Applications/Public-Use/

Companies holding an official U.S. Air Force and/or Space Force license: https://www.trademark.af.mil/Licensing/Current-Licensees/

Coast Guard Seal

United States Coast Guard

Office of External Outreach and Heritage
Attn: Trademark Licensing
2703 Martin Luther King Jr. Avenue, SE
Washington, DC 20593-7103