DOD Branding & Trademark Licensing

Incorporating Military Service Insignia or Marks in a Business Logo or Branding for Military Support groups, social clubs, scouting projects, challenge coins or unit morale items

Published: 08/20/21 | Updated: 10/01/21

Incorporating Military Service trademarks (word or graphic mark) into another logo or design is generally prohibited.  Consult the appropriate Military Service Trademark Licensing Office for more information.

For more information about use of military insignia by a military support group or social club as part of its branding, name, clothing, and outreach, consult the appropriate Military Service Trademark Licensing Office

Challenge coins
Consult the appropriate Military Service Trademark Licensing Program Office to inquire about use of military marks on challenge coins. 

Insignia use for a scouting project
Boy Scouts and Girl Scouts must consult the appropriate Military Service Trademark Licensing Program Office and submit a proposed mockup of any project that contains the use of military insignia.

Permission for insignia use on unit morale items such as t-shirt, mugs, hats
Contact the appropriate Military Service Trademark Licensing Office for a list of approved vendors/licensees to produce unit morale items.